Business Strategy Through Communication Approach

Sometimes we must figure out what to do to run a good business. In business, strategy is the most crucial thing because strategy is the key to success that will help us in various ways. The Company’s primary business strategy is how to build and improve the Company’s position in long-term business competition.

In this millennial era, business strategy has some principles to be fulfilled, namely:

  • Providing answers to changes happening in the economy, industry, politics, law, etc.
  • It contains steps and ways to deal with competition.
  • Creating quality competitive ability and capability.
  • Developing competitiveness and quality capabilities.
  • Describe the strategic initiatives of each functional department.

Why Is Communication an Important Part of Business Strategy?

According to experts, business strategy is strategic planning that takes place at the departmental level and aims to build and strengthen the competitive position of the Company’s products and services in the specific industry or market that distributes them. So, simply put, a business strategy is an action taken by a company to achieve its business goals based on its decision-making.

Strategy is a tool to achieve goals. With a business strategy, a company can determine the direction of the Company’s development by identifying aspects such as markets, competitors, customers, and so on to achieve maximum business profits.

As social creatures, we constantly interact with other humans. Communicating has become a regular part of our daily lives, including in business. Business communication is an essential line in the Company. Then how can business communication help us as business people?


Clear and effective business communication is essential for employees, managers, and business leaders to do their jobs well and fulfill their responsibilities. Without the right processes and tools, serious problems businesses face from employees, dissatisfied customers, and even lost profits slowly disappear.

Business communication is part of sharing information, opinions, ideas, or other interactions in the workplace and outside the Company to improve organizational practices and reduce errors. Therefore, businesses must practice communication skills and communication processes to achieve their goals. 

In a company, communication is one of the essential factors for the success of a company. Through good communication, businesses can sell their products better and avoid misunderstandings between the two parties.


Effective business communication is a two-way listening and speaking process essential in all phases of the daily business life of companies and organizations. Mutual respect in business communication is one of the most critical components that must be applied. Achieving a goal requires effective business communication.

Steps to creating an effective communication strategy

The steps to creating an effective communication strategy include identifying the purpose of the communication, identifying the audience, planning and designing the message, considering resources, planning for obstacles and emergencies, strategizing how to connect with the media and other supporters, creating an action plan, and deciding how to evaluate and adjust the plan based on results.

Several factors can affect the effectiveness of business communication, including:

  • Perception
    In communication, the communicator must also have an opinion on the subject matter. A communicator must be able to predict through various perceptions of the message conveyed.
  • Information and communication technology success
    In this technological era, information technology also has a significant influence in determining the effectiveness of communication by using the Internet. Communication becomes simple, fast, and far-reaching. Therefore, the Internet plays a vital role in enterprise development. Enterprise development includes product value, business activities, and services.
  • Accuracy
    In communication, humans must have different mindsets. For the information provided to arrive quickly, the communicator must also express or implement the communicator’s ideas.
  • Credibility
    Sometimes, the information conveyed by one person may need to be trusted by another. To avoid this, the communicator must also ensure that the communicator is a responsible party. Vice versa, in essence, each party must have a mutual trust attitude.
  • Control
    Control is also necessary for the communication process. For every communication, there must be a response from the receiving party. It is the communicator’s job to be able to control the communicator’s response.
  • Compatibility
    As mentioned above, Company must maintain trust in communication and good relationships. The Company can also establish friendships between companies through communication.


Business strategies will be more effective if supported by good communication skills. Through communication skills, Company can efficiently market business products to achieve previously planned goals, and all business parties can understand the messages conveyed.

Check Also
Back to top button